Timeless luxury
Italian yarn from leading fashion houses
For our pieces, we use Italian yarn produced for brands such as Loro Piana, Cariaggi, Zegna Baruffa, and others. These are high-quality natural materials — merino wool, cotton, angora, and silk — valued for their softness, comfort, and durability.
New
Long sleeve tops crafted from cotton with lurex.
The secret lies in the unique knit construction: lurex threads are woven exclusively into the outer surface, while only soft cotton comes into contact with the skin.
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Mirage Long Sleeve Top | Blue
Regular price ₸85,000.00Regular priceSale price ₸85,000.00 -
Mirage Long Sleeve Top | Terracotta
Regular price ₸85,000.00Regular priceSale price ₸85,000.00 -
Mirage Long Sleeve Top | Graphite
Regular price ₸85,000.00Regular priceSale price ₸85,000.00 -
Mirage Long Sleeve Top | Light Grey
Regular price ₸85,000.00Regular priceSale price ₸85,000.00
Bestsellers
"Zhanna" Sweater | grey
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"Zhanna" Sweater | black
Regular price ₸130,000.00Regular priceSale price ₸130,000.00 -
Zhanna Sweater | Light Blue
Regular price ₸130,000.00Regular priceSale price ₸130,000.00 -
Zhanna Sweater | Beige
Regular price ₸130,000.00Regular priceSale price ₸130,000.00 -
"Zhanna" Sweater | grey
Regular price ₸130,000.00Regular priceSale price ₸130,000.00
Reversible Sweaters
Merino Wool Headscarf | Beige
Choose your neckline to match your mood!
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Reversible Sweater | Milk
Regular price ₸115,000.00Regular priceSale price ₸115,000.00 -
Reversible Sweater | Grey
Regular price ₸115,000.00Regular priceSale price ₸115,000.00 -
Reversible Lurex Sweater | Red
Regular price ₸120,000.00Regular priceSale price ₸120,000.00
Visa Fashion SS26
The "Zheleń" collection was born from a feeling of lightness, freedom, and play. I was inspired by the aesthetic of the 2000s — their boldness, vibrancy, and ability not to take fashion too seriously. Through knitwear, I wanted to show a contrast: outward fragility and playfulness, always backed by a woman's inner strength. For me, "Zheleń" is about the combination of intelligence, femininity, and the freedom to be yourself.
Assel Erlanovna | Founder & Designer
Media Mentions
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VOGUE | VFW Almaty Prefall 2026
Read moreOn the third day of Kazakh Fashion Week, the audience seemed to mirror the mood of the previous shows — much of the venue was immersed in soft milky-pink tones. Meanwhile, the runway was ruled by bold contrasts and timeless animal prints, sculpted corsetry, leather accents, and a masterful play with scarves.
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HARPERS BAZAAR
Read the articleThe knitwear outfits in candy color palettes were invigorating: viewers immediately thought of children's toys and playful pastimes. By the way, Assel Erlanovna creates every piece of clothing by hand, each one unique. Bralettes, bikinis, pareos, cardigans with textured accordion sleeves, coats, swimsuits, and tailored blazers look utterly unusual and poetic.
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ELLE
Read the articleThe "Zheleń" collection, presented at VFW Almaty, proved that knitwear can speak the language of luxury — and not only in the familiar 'cozy' context. Assel drew inspiration from the spirit of the 2000s — an era of shine, boldness, and daring experiments — but without replicating it literally.
Knitwear Sets
Accel Erlanovna knitwear sets combine ease, comfort, and effortless style.
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Heritage Set | Grey-Blue
Regular price ₸210,000.00Regular priceSale price ₸210,000.00 -
Eloise Set | Sky Blue
Regular price ₸137,000.00Regular priceSale price ₸137,000.00 -
Aurora Set | White Velvet
Regular price ₸162,000.00Regular priceSale price ₸162,000.00 -
"Shine" set | white
Regular price ₸208,000.00Regular priceSale price ₸208,000.00
Gentle Product Care
Knitwear made from premium natural yarns — merino wool and cotton — require gentle care to maintain their shape, softness, and appearance for years to come. We've taken care of this: with every purchase, you will receive care instructions and delicate laundry detergent, making knitwear care simple and proper.
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