Timeless luxury
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Sweaters & Pullovers
Our brand's sweaters and pullovers are designed for comfortable everyday wear and...
Dress from the VFW Show
Visa Fashion SS26
The "Zheleń" collection was born from a feeling of lightness, freedom, and play. I was inspired by the aesthetic of the 2000s — their boldness, vibrancy, and ability not to take fashion too seriously. Through knitwear, I wanted to show a contrast: outward fragility and playfulness, always backed by a woman's inner strength. For me, "Zheleń" is about the combination of intelligence, femininity, and the freedom to be yourself.
Assel Erlanovna | Founder & Designer
Media Mentions
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VOGUE | VFW Almaty Prefall 2026
Read moreOn the third day of Kazakh Fashion Week, the audience seemed to mirror the mood of the previous shows — much of the venue was immersed in soft milky-pink tones. Meanwhile, the runway was ruled by bold contrasts and timeless animal prints, sculpted corsetry, leather accents, and a masterful play with scarves.
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HARPERS BAZAAR
Read the articleThe knitwear outfits in candy color palettes were invigorating: viewers immediately thought of children's toys and playful pastimes. By the way, Assel Erlanovna creates every piece of clothing by hand, each one unique. Bralettes, bikinis, pareos, cardigans with textured accordion sleeves, coats, swimsuits, and tailored blazers look utterly unusual and poetic.
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ELLE
Read the articleThe "Zheleń" collection, presented at VFW Almaty, proved that knitwear can speak the language of luxury — and not only in the familiar 'cozy' context. Assel drew inspiration from the spirit of the 2000s — an era of shine, boldness, and daring experiments — but without replicating it literally.
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"Shine" mini skirt | dusty rose
Regular price £127.00Regular priceSale price £127.00 -
"Shine" mini skirt | green
Regular price £127.00Regular priceSale price £127.00 -
"Shine" mini skirt | graphite
Regular price £127.00Regular priceSale price £127.00 -
"Shine" set | purple
Regular price £331.00Regular priceSale price £331.00
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"Shine"Mini Dress | mustard
Regular price £135.00Regular priceSale price £135.00 -
"Shine"Mini Dress | purple
Regular price £135.00Regular priceSale price £135.00 -
"Shine"Mini Dress | beige
Regular price £135.00Regular priceSale price £135.00 -
"Shine"Mini Dress | raspberry
Regular price £135.00Regular priceSale price £135.00
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"Elan" Set | pink marshmallow
Regular price £296.00Regular priceSale price £296.00 -
"Vanille" Set | beige with mocha
Regular price £303.00Regular priceSale price £303.00 -
"Shine" set | sapphire
Regular price £331.00Regular priceSale price £331.00 -
"Shine" set | deep mint
Regular price £303.00Regular priceSale price £303.00
Italian yarn from leading fashion houses
For our pieces, we use Italian yarn produced for brands such as Loro Piana, Cariaggi, Zegna Baruffa, and others. These are high-quality natural materials — merino wool, cotton, angora, and silk — valued for their softness, comfort, and durability.
Gentle Product Care
Knitwear made from premium natural yarns — merino wool and cotton — require gentle care to maintain their shape, softness, and appearance for years to come. We've taken care of this: with every purchase, you will receive care instructions and delicate laundry detergent, making knitwear care simple and proper.